In a Brand Awareness Study of 150 Consumers, 60 Respondents

question 24

Multiple Choice

In a brand awareness study of 150 consumers, 60 respondents were able to identify Corolla as a type of Toyota car. The Chi-square value for a test of this brand awareness was approximately:

• A) 6.00.
• B) 3.00.
• C) 0.60.
• D) 0.20.

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Definitions:

Kano Masanobu

The founder of the Kano school of Japanese painting, known for his contributions to the development of ink and wash painting.

Kano Style

A school of Japanese painting founded in the 15th century, known for its bold brush strokes and thematic variety, serving the needs of various Japanese shogunates and emperors.

Muromachi Shogunate

A period in Japanese history (1336–1573) characterized by the governance of the Ashikaga shogunate, known for its cultural development and military conflicts.

Tokugawa Shogunate

The last feudal Japanese military government which existed between 1603 and 1868, led by the Tokugawa family.