If Qualitative Research Is Done Well, Then Often, for the Purpose

question 60

True/False

If qualitative research is done well, then often, for the purpose of the business decision, there is no need to carry out further quantitative research

---

Definitions:

Collective Unconscious

A concept in psychology referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.

Archetypes

Symbolic, universally recognized characters or themes that recur across different cultures and literature, as identified in Jungian psychology.

Primary Attitudes

Fundamental feelings or beliefs that are held by an individual toward objects, people, or concepts.

Ego

Within the framework of psychoanalytic theory, it is the component of personality responsible for balancing the needs of the id, superego, and the external world.