The Head of a Marketing Research Department Instructs Field Interviewers

question 54

Multiple Choice

The head of a marketing research department instructs field interviewers to interview owners of DVD players in a shopping centre. They are instructed to each interview 15 Sony owners, 18 Panasonic owners, 10 Toshiba owners and 12 owners of other brands. Which type of sampling procedure does this represent?

• A) Systematic sampling
• B) Quota sampling
• C) Area sampling
• D) Stratified sampling

Implement evidence-based practice in nursing care.

Assess and address the health care needs of patients and populations served.

Understand the importance of personal and professional development in nursing.

Understand the importance of effective communication in health care.

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Definitions:

Years

Years are units of time used to measure duration, consisting of 12 months or 365 days in a common year and 366 in a leap year.

Ordinary Annuity

A series of equal payments made at equal intervals of time, commonly used in calculations of loan repayments or future savings, where interest compounding occurs at the end of each period.

Expressed

Clearly communicated or made known in words, actions, or symbols.

Years

Units of time equal to 365 days, or 366 in a leap year, used to measure durations and ages.