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A Market Researcher Schedules a Test Market in Sydney Because

question 27

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A market researcher schedules a test market in Sydney because he feels that this city is typical of the composition of the target market for a new, nationally distributed product. Which type of sampling procedure is being used?


Definitions:

JIT

Just-In-Time, a lean manufacturing principle aiming to reduce waste and increase efficiency by receiving goods only as they are needed in the production process.

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