Examlex
A researcher wants to recruit respondents who are amateur boxing fans. The researcher first speaks to some experts in amateur boxing who give her ideas on venues and occasions where her population of interest may meet. She then goes to these venues to make contact with her target sample face-to-face. This researcher is using:
Social Running
refers to the activity of running in groups or communities, often for social interaction, peer support, and motivation rather than competitive purposes.
Informational Social Influence
The influence of others that leads an individual to conform because they believe the group is competent and has the correct information, especially in ambiguous situations.
Normative
Relating to an ideal standard or model, or being based on what is considered to be the normal or correct way of doing something.
Perceptual
Relating to the ability to interpret or become aware of something through the senses.
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