A Market Researcher Schedules a Test Market in Sydney Because

question 27

Multiple Choice

A market researcher schedules a test market in Sydney because he feels that this city is typical of the composition of the target market for a new, nationally distributed product. Which type of sampling procedure is being used?

• A) Judgment sampling
• B) Quota sampling
• C) Cluster sampling
• D) Convenience sampling

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Definitions:

Body Orientation

The positioning or alignment of the body in relation to another person, thing, or direction, which can convey messages or attitudes nonverbally.

Preening

In humans, the act of grooming oneself meticulously; often a subconscious behavior associated with attraction or the desire to impress.

Courtship Readiness

The state of being prepared and willing to engage in behaviors aimed at seeking and attracting a romantic partner.

Positional Cues

Nonverbal signals or behaviors related to the physical placement, stance, or posture of a person, conveying attitudes or emotions.