Open-Ended Questions Should Only Be Used When Conducting Exploratory Research

question 33

True/False

Open-ended questions should only be used when conducting exploratory research.

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Definitions:

Preapproach Process

The planning and research phase in sales where information about the prospect is gathered before the first meeting.

Value Analysis

A systematic approach to improving the value of products or services by examining function, reducing costs, and ensuring no compromise on quality or performance.

Sales Call

A direct interaction, either in person or over the phone, between a salesperson and a potential customer aimed at promoting and selling a product or service.

Selling Process

A series of steps taken by a salesperson to lead a potential customer towards purchasing a product or service.