When McDonald's Introduced Yogurt Parfaits,entrée Salads,and Fruit to Offer Their

question 134

Multiple Choice

When McDonald's introduced yogurt parfaits,entrée salads,and fruit to offer their current customers more healthy options,the company was engaging in a _____ strategy.

• A) vertical integration
• B) market penetration
• C) diversification
• D) product development
• E) market development

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Definitions:

Acquisition Cost

The total cost incurred to acquire an asset, including the purchase price and all other expenses necessary to bring the asset to its intended use.

Equipment

Tangible assets used in the operation of a business, such as machinery, computers, and furniture, which are not intended for sale.

Installation Costs

The expenses associated with setting up or installing equipment, machinery, or software.

Transportation Costs

Expenses associated with the movement of goods from one location to another, including shipping fees and logistics.