Which of the Following Statements About Marketing Audits Is True

question 117

Multiple Choice

Which of the following statements about marketing audits is true?

• A) Marketing audits only need to be performed once.
• B) The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
• C) Marketing audits are only necessary after a major crisis.
• D) Marketing audits simply examine the external environment in which a company operates.
• E) The marketing audit should only be performed by outside accounting firms.

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Definitions:

Subscript

A character or symbol set or printed below the normal line of text, often used in chemical formulas to indicate the number of atoms.

Non-metallic Elements

Elements that do not exhibit metallic characteristics, broadly classified into metalloids, nonmetals, and noble gases, such as carbon, sulfur, and neon.

Conduct Electricity

The ability of a substance to allow the flow of electrical current or charges through it.

Conduct Heat

To conduct heat means to transfer thermal energy through a substance, due to a temperature difference, without the substance itself moving significantly.