Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 72

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.The reputation the Delta faucet has for its quality,durability,and dependability among builders is an example of a(n) :

• A) tactical threat
• B) competitive advantage
• C) experience curve
• D) economy of scale
• E) market differentiator

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Definitions:

Observational Learning

The process of acquiring skills, knowledge, or behavior by watching the actions of others.

Aggressive

Characterized by or exhibiting behavior that intends to harm or assert dominance over others.

Behavior Modeling

A technique used in training and psychology that involves learning through the observation and replication of others' behaviors, highlighting the importance of imitation in learning.

Communication Skills

The ability to effectively convey, receive, and interpret messages, both verbally and non-verbally, between people.