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What Is Environmental Scanning? Name Four Environmental Forces That Affect

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What is environmental scanning? Name four environmental forces that affect marketing decision-making.


Definitions:

High-Low Method

A technique used in cost accounting to determine variable and fixed costs based on the highest and lowest levels of activity.

Machine Hours

A measure of the amount of time a machine is in operation, used as a basis for allocating manufacturing overhead to products.

Electrical Cost

The expense incurred from the consumption of electricity by a business or home.

Curvilinear Fashion

A term describing a line or relationship that curves in a smooth, non-linear manner, indicating a complex relationship between variables.

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