In Order to Expand Its Sales into the U

question 32

Multiple Choice

In order to expand its sales into the U.S.market,BRL,an Australia-based winemaker,agreed to a merger with a U.S.-based wine distribution company.According to Ansoff's strategic opportunity matrix,BRL would be implementing a _____ strategy.

• A) diversification
• B) market development
• C) product development
• D) divestment
• E) product penetration

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Definitions:

Cell Membrane

The semipermeable membrane surrounding the cytoplasm of a cell, responsible for controlling the passage of substances in and out of the cell.

Substances

Materials or items with distinct physical or chemical properties.

Cytoplasm

The gel-like substance within a cell, excluding the nucleus, that contains organelles and is the site of numerous metabolic reactions.

Nucleus

A central and most important part of an object, movement, or group, forming the basis for its activity and growth, or in a biological context, the membrane-bound organelle found in eukaryotic cells that contains most of the cell's genetic material.