The Company That Manufactures Molson Beer,which Is Typically Consumed by Males,launched

question 88

Multiple Choice

The company that manufactures Molson beer,which is typically consumed by males,launched an alcoholic lemonade beverage to attract more females.This launch of a new product to attract a new market for Molson's products is an illustration of a _____ strategy.

• A) market development
• B) market penetration
• C) product penetration
• D) product development
• E) diversification

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Definitions:

Drawer

The person who writes or signs a bill of exchange, such as a check, thus creating a financial obligation.

Sight Draft

A financial instrument that is payable on presentation or sight to the drawer.

Payable

Refers to debts or obligations of an individual or company that are due to be paid to creditors.

Acknowledged

Recognized or accepted as valid or true by a person or entity.