InBev Bought Anheuser Busch

question 146

Multiple Choice

InBev bought Anheuser Busch.How will this purchase affect InBev's marketing mix?

• A) It will only affect the product element of InBev's marketing mix.
• B) It will only affect InBev's four Ps--not its marketing mix.
• C) It will affect all of InBev's marketing mix elements,either directly or indirectly.
• D) It will not affect the promotion or distribution elements of the InBev marketing mix.
• E) It will have no affect on InBev's marketing mix.

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Definitions:

Goal

An objective or desired outcome that a person aims to achieve.

Leptin

A hormone, secreted by fat cells, that is associated with decreasing eating behavior based on long-term body fat regulation.

Ghrelin

A hormone, secreted by an empty stomach, that is associated with increasing eating behavior based on short-term signals in the bloodstream.

Glucose

A simple sugar that is an important energy source in living organisms and is a component of many carbohydrates.