Which of the Following Statements About Marketing Audits Is True

question 117

Multiple Choice

Which of the following statements about marketing audits is true?

• A) Marketing audits only need to be performed once.
• B) The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
• C) Marketing audits are only necessary after a major crisis.
• D) Marketing audits simply examine the external environment in which a company operates.
• E) The marketing audit should only be performed by outside accounting firms.

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Definitions:

Short-form Merger

A merger between a parent company and its subsidiary where the parent absorbs the subsidiary without the need for approval by the shareholders of the subsidiary.

Subsidiary

A company that is completely or majority-owned by another company, known as the parent company.

Merger Plan

A detailed proposal for combining two or more companies into one entity, outlining the terms, conditions, and operational strategies post-merger.

Primary Liability

The direct responsibility of an entity or individual to pay a debt or damages without first requiring enforcement against another party.