DeFeet International Started as a Cyclist Sock Company

question 80

Multiple Choice

DeFeet International started as a cyclist sock company.The founder,Shane Cooper,said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out.The socks were of special materials aimed at giving the cyclist the most comfortable fit.These socks were not the traditional white socks but bright,bold,and flashy colored socks with cool graphics.These high tech socks were priced around $10 a pair.Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand.The company branched into running,hiking and snow gear.Their products include socks,armskins,calfskins,boxer briefs,gloves,and shirts for the serious athlete.They also have a custom department where socks,armskins,and gloves can be customized with any motif including sponsor types of logos like Michelin,Pabst Blue Ribbon,or BP.Even kids can enjoy DeFeet's high quality socks.DeFeet's products can be found in retailers across the world,in more than twenty countries,like Israel,Australia,Belgium and the United States.More than two-dozen online retailers also carry their products.
-Refer to DeFeet International.DeFeet's _____ is high-tech apparel,the packaging it comes in,the brand name,company image and value.

• A) product
• B) place
• C) price
• D) promotion
• E) position

---

Definitions:

Sovereignty

The authority of a state to govern itself or another state; a nation's independence and right to self-determination.

Statute of Limitations

Legal provision that sets the maximum time after an event within which legal proceedings may be initiated.

Unemployment Rates

The percentage of the labor force that is jobless and actively seeking employment.

Educational Levels

The stages or degrees of formal learning individuals obtain, ranging from primary education to higher education and beyond.