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DeFeet International Started as a Cyclist Sock Company

question 76

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DeFeet International started as a cyclist sock company.The founder,Shane Cooper,said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out.The socks were of special materials aimed at giving the cyclist the most comfortable fit.These socks were not the traditional white socks but bright,bold,and flashy colored socks with cool graphics.These high tech socks were priced around $10 a pair.Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand.The company branched into running,hiking and snow gear.Their products include socks,armskins,calfskins,boxer briefs,gloves,and shirts for the serious athlete.They also have a custom department where socks,armskins,and gloves can be customized with any motif including sponsor types of logos like Michelin,Pabst Blue Ribbon,or BP.Even kids can enjoy DeFeet's high quality socks.DeFeet's products can be found in retailers across the world,in more than twenty countries,like Israel,Australia,Belgium and the United States.More than two-dozen online retailers also carry their products.
-Refer to DeFeet International.DeFeet's _____ is what its customers give up to obtain their apparel.

Definitions:

Sexual Orientation

An enduring sexual attraction toward members of one’s own sex (homosexual orientation), the other sex (heterosexual orientation), or both sexes (bisexual orientation).

Perceptual Set

A psychological mechanism that affects how we perceive stimuli; it is influenced by expectations, context, emotions, and culture.

Positive First Impression

The initial favorable perception or judgment formed about someone at the beginning of a social interaction.

Facial Expressions

Visible changes in the face that convey an individual's emotional state, intentions, or social communications.