Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 107

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.The Delta Faucet Company is a _____ of Masco.

• A) target market
• B) transactional division
• C) strategic business unit (SBU)
• D) share-bearing unit (SBU)
• E) situational business usage (SBU)

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Definitions:

License

A personal privilege to do some act or series of acts on the land of another, without possessing any ownership interest in the land. A permit or authorization to do something that, without a license, would be unlawful.

Commercial Purposes

Activities undertaken with the intention of generating profit or revenue, as opposed to personal or non-commercial use.

Undue Advantage

Gaining benefits or advantages in an unfair or unethical manner, often at the expense of others.

Recover

The act of obtaining a return of something or compensation for loss or damage.