Solved

Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 136

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.While new home construction is not growing as rapidly as it once did,the number of homeowners who are remodeling bathrooms and kitchens is growing.According to the portfolio model,Masco would consider Delta a(n) :

Definitions:

1950s

The decade spanning from the year 1950 to 1959, often noted for its post-war cultural and technological advancements.

Labor Force Participation

The percentage of the working-age population that is actively engaged in or seeking employment.

Gender Roles

Gender roles are the societal norms dictating the behaviors, activities, and attitudes that are considered appropriate based on one's perceived sex or gender identity.

Sex Differences

Variations in characteristics, behaviors, or physiological traits between males and females, often influenced by both biological and societal factors.