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Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

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Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.Delta's decision to make more stylish faucets represents a change in the _____ element of its marketing mix.

Definitions:

Supply Contract

A legal agreement between a supplier and a buyer that outlines the terms and conditions regarding the sale and delivery of goods or services.

Repudiation

The refusal to fulfill or discharge an agreement, obligation, or contract.

Exemption Clause

A contractual term that limits one party's liability in certain situations or for certain types of damages.

Cash Crop Vegetables

Vegetables grown primarily for sale to the market, rather than for consumption by the grower.