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Name and Describe the Four Strategic Alternatives in Ansoff's Strategic

question 104

Essay

Name and describe the four strategic alternatives in Ansoff's strategic opportunity matrix,which matches products with markets.For each of the four strategic alternatives,give a specific example of a firm following that strategy.


Definitions:

Customer Experience Management

Strategies and practices aimed at managing and improving the overall interaction between customers and a company throughout the customer lifecycle.

Employee Interactions

The various ways in which employees communicate and work together within an organization.

Target Market

The specific group of consumers at which a company aims its products and services, characterized by specific demographics, interests, or behaviors.

IDEO Design

A global design company known for pioneering human-centered design and innovation.

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