What Is Environmental Scanning? Name Four Environmental Forces That Affect

question 121

Essay

What is environmental scanning? Name four environmental forces that affect marketing decision-making.

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Definitions:

Total Assets

The sum of all resources owned by a company, valued in monetary terms, including both current and non-current assets.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity and operational efficiency of the business.

Industry Figures

Statistical data or benchmarks representing the performance, trends, and norms within a specific industry.

Vertical Analysis

Vertical analysis is a financial statement analysis technique where each entry in the main financial statements is represented as a proportion of a selected item, providing insights into the structure of the statements.