Stump's Hot Olives Are Manufactured by a Family Business in Wisconsin

question 91

Essay

Stump's Hot Olives are manufactured by a family business in Wisconsin and are sold in Midwestern grocery stores,through mail order,and to a few local restaurants.The company has been in operation since 1998 and relies on labor from family and friends to produce and package olives in attractive,reusable glass containers.They use store demonstrations to introduce their spicy olives to new customers.Discuss how this company can establish or maintain at least one of the three types of competitive advantage.

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Definitions:

Gate-Control Theory

A theory that suggests that the spinal cord contains a neurological "gate" that either blocks pain signals or allows them to continue on to the brain.

McGurk Effect

A perceptual phenomenon demonstrating an interaction between hearing and vision in speech perception where visual information affects what we hear.

Volley Principle

A theory related to auditory processing, stating that sounds are perceived by the combined efforts of neurons firing in sequence.

Top-Down Processing

Top-down processing is the cognitive process that initiates with our thoughts, which flow down to lower-level functions, such as the senses.