For Most Behavioural Marketing Research, Which Type of Scale Is

question 19

Multiple Choice

For most behavioural marketing research, which type of scale is the preferred measure?

• A) Interval
• B) Ratio
• C) Nominal
• D) Ordinal

---

Definitions:

Additional Paid-In Capital

The amount of money paid by investors to a company above the par value of the shares during common or preferred stock issuance.

Common Stock Warrants

Common stock warrants are financial instruments that give the holder the right to purchase the issuer's common stock at a specified price before the warrant expires.

Callable

A financial instrument or security that gives the issuer the right to redeem or "call" it back before its maturity date under specified conditions.

Straight-Line Amortization

Repayment of a loan or intangible asset in equal installments over a specified period.