Stated Preference of a Brand Relative to Other Competing Brand

question 56

True/False

Stated preference of a brand relative to other competing brand is an operational definition of brand preference.

---

Definitions:

Pros and Cons

A list or discussion of the advantages (pros) and disadvantages (cons) of a particular decision or course of action.

Positive Emphasis

Focusing on positive aspects or optimistic views in communication to influence perception or behavior.

Unethical

Acting in ways that go against moral principles, often causing harm or showing a lack of integrity.

Positive Effect

An outcome or result that is beneficial or favorable.