Ranking Scales Are Appropriate When Asking a Respondent to Classify

question 14

True/False

Ranking scales are appropriate when asking a respondent to classify product attributes or concepts.

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Definitions:

Designs

The process of envisioning and planning the creation of objects, systems, or measurable human interactions.

Professionalism

The competence, skill, and conduct expected of an individual in a work or business environment.

Communication

The exchange of information or ideas between individuals or groups.

Sender

The person or entity that initiates a message in the process of communication.