A Respondent Is Shown a Subset of Items from a List

question 54

Multiple Choice

A respondent is shown a subset of items from a list of product attributes and asked to select the most and least appealing items. This task is repeated a number of times, each time with a different subset of items from the list. This is an example of:

• A) block-rank scaling.
• B) comparative sum scaling.
• C) best-worst scaling.
• D) constant sum scaling.

---

Definitions:

Utility Functions

Mathematical expressions used in economics to represent a consumer's preference ranking for various bundles of goods.

Consumption

The utilization of goods and services by households or individuals to satisfy their needs and wants.

Grain

The small, hard seeds of cereal plants like wheat, rice, and corn, used as a primary source of food for humans and animals.

Rats

Small mammals known for their sharp teeth, keen sense of smell, and often considered pests in many societies, but also used extensively in scientific research.