In an Experiment, If There Is Brand Awareness Among 25

question 56

Multiple Choice

In an experiment, if there is brand awareness among 25 per cent of the subjects before an advertising treatment, and then, after exposure to the treatment, 30 per cent awareness in control group and 40 per cent awareness in the experimental group, then the treatment effect equals:

• A) 20 per cent.
• B) 10 per cent.
• C) Three per cent.
• D) 15 per cent.

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Definitions:

Information Processing

The method by which individuals perceive, analyze, manipulate, use, and remember information, analogous to the way computers process data.

Psychoanalytic

Pertains to a theory and therapeutic method developed by Sigmund Freud, focusing on unconscious mental processes and early childhood experiences in shaping behavior and personality.

Sociocultural

Pertaining to the combination of social and cultural factors that influence an individual’s behavior, attitudes, and perceptions.

Bioecological

A theoretical model that emphasizes the importance of multiple levels of environmental influences, starting from the immediate context to broader societal levels, on individual development.