In an Experiment, If There Is Brand Awareness Among 25

question 56

Multiple Choice

In an experiment, if there is brand awareness among 25 per cent of the subjects before an advertising treatment, and then, after exposure to the treatment, 30 per cent awareness in control group and 40 per cent awareness in the experimental group, then the treatment effect equals:

• A) 20 per cent.
• B) 10 per cent.
• C) Three per cent.
• D) 15 per cent.

---

Definitions:

Opportunity Cost

Opportunity cost is the benefit lost when choosing one alternative over another, representing the value of the next best option foregone.

Consumer Goods

Products that are purchased by individuals or households for personal use or consumption.

Production Possibility Frontier

A curve depicting the maximum attainable combinations of two products that may be produced with available resources and current technology.

Constant Negative Slope

A graphical representation where a line consistently moves downward, indicating a decrease in one variable as another variable increases.