Suppose That a Marketing Research Company Sends Observers into the Homes

question 62

Multiple Choice

Suppose that a marketing research company sends observers into the homes of panel study members to record the brands stored in their kitchen pantries. Which type of analysis does this represent?

• A) Physical-trace analysis
• B) Contrived analysis
• C) Response latency analysis
• D) Indirect analysis

---

Definitions:

North American Aboriginals

Indigenous peoples of North America, including First Nations, Inuit, and Métis communities, each with their own distinct culture, language, and history.

Cerebral Cortex

The outer layer of the cerebrum in the brain, playing a key role in memory, attention, perception, awareness, thought, language, and consciousness.

Hippocampus

A major component of the brains of humans and other vertebrates, associated with memory and spatial navigation.

Limbic System

A complex system of nerves and networks in the brain, responsible for controlling emotional behaviors and memory.