When Measuring Internet Activity, Which Metric Can Be Used to Evaluate

question 33

Multiple Choice

When measuring internet activity, which metric can be used to evaluate message exposure?

• A) Clicks
• B) Path analysis
• C) Visits
• D) Average time per unique visitor

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Definitions:

Internal Rate

This term might be incomplete or unclear; however, it is possibly referring to the internal rate of return (IRR), which is a metric used in financial analysis to estimate the profitability of potential investments.

Discount Rate

The rate of return that is used to find the present value of a future cash flow.

Cash Outflows

The total amount of money being spent by a business, commonly on expenses like rent, materials, payroll, and other operational costs.

Cash Inflows

Cash inflows refer to the money received by a business from its operating, investing, and financing activities.