The Manager of a Retail Store Wants to Investigate the Level

question 27

Multiple Choice

The manager of a retail store wants to investigate the level of service quality and competency provided by his sales staff. Which of the following research methods is most appropriate?

• A) Telephone interview
• B) Mail survey
• C) Internet survey
• D) Mystery shopper

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Definitions:

Sentiment Analysis

Often using computers and analytical techniques on words in postings, this type of analysis provides companies with information about how people feel about their products or services.

Geo-targeting

A marketing strategy that uses geographical locations obtained from a user's device to serve relevant content or advertisements to that user.

Online Marketing

The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.

Conspicuous Consumption

The purchase and prominent display of luxury goods to provide evidence of a consumer’s ability to afford them.