Suppose That a Marketing Research Company Sends Observers into the Homes

question 62

Multiple Choice

Suppose that a marketing research company sends observers into the homes of panel study members to record the brands stored in their kitchen pantries. Which type of analysis does this represent?

• A) Physical-trace analysis
• B) Contrived analysis
• C) Response latency analysis
• D) Indirect analysis

---

Definitions:

Sexual

Pertaining to the biological differences between males and females and activities related to physical attraction or intimate physical contact.

Pleasure-Giving Urge

Denotes an intrinsic motivation or desire to seek activities or stimuli that provide enjoyment, satisfaction, or pleasure.

Defence Mechanisms

Psychological strategies brought into play by individuals, groups, and even nations to cope with realities and to maintain self-image.

Sublimation

A defense mechanism in psychoanalytic theory where socially unacceptable impulses are transformed into socially acceptable actions or behaviors.