When Measuring Internet Activity, Which Metric Can Be Used to Evaluate

question 33

Multiple Choice

When measuring internet activity, which metric can be used to evaluate message exposure?

• A) Clicks
• B) Path analysis
• C) Visits
• D) Average time per unique visitor

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Definitions:

Conditioned Stimulus

A stimulus that originally had no effect but, through being paired with an unconditioned stimulus, eventually elicits a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without needing to be learned.

Observational Learning

The learning process through which behavior is acquired by observing and imitating the actions of others.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, aiming at increasing or decreasing certain behaviors.