Of the Following Survey Methods Listed, Which Is Likely to Result

question 14

Multiple Choice

Of the following survey methods listed, which is likely to result in the lowest item nonresponse rate?

• A) Mail survey
• B) Door-to-door interview
• C) Telephone interview
• D) Mall intercept interview

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Definitions:

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.

Sales Organization Structure

The way a business organizes its sales team, which can vary based on territories, products, markets, or a combination of these elements.

Different Needs

The varied requirements or desires of customers or markets, acknowledging that not all consumers seek the same features or benefits from products.

Business-To-Business Selling

This refers to the sales model where companies sell products or services to other companies rather than to individual consumers.