The Use of Customer Database to Promote One-To-One Relationship Customers

question 29

True/False

The use of customer database to promote one-to-one relationship customers is called database marketing.

---

Definitions:

Pandora

An internet radio service that creates personalized music playlists based on a user's preferences and feedback.

Google Play

A digital distribution service operated by Google that serves as the official app store for Android devices, offering apps, games, books, movies, and music.

Amazon Music

A digital music streaming service developed by Amazon, offering a wide range of songs, playlists, and stations.

Transference Effect

In psychology, the projection of one's feelings or emotions from one person or object to another, often seen in relationships and advertising.