A Supermarket Chain Mined Its Databases (Provided by Checkout Scanners)

question 5

Multiple Choice

A supermarket chain mined its databases (provided by checkout scanners) and found that when men go to its stores to buy nappies between 6 p.m. and 8 p.m., they sometimes buy a six-pack of beer as well. This behavioural pattern revelation is likely to be derived from:

• A) cross-checking analysis.
• B) environmental analysis.
• C) model building analysis.
• D) market basket analysis.

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