Examlex
A marketer of computer games is interested to find out the size of the video game market in Australia. Which form of secondary data research will you recommend?
Demand Characteristics
Demand characteristics refer to subtle cues or signals in an experiment that communicate to the participants how they are expected to behave.
Placebo Group
In drug research, a group given an inert substance to assess the psychological effect of receiving a treatment.
Experimenter Expectancy Effect
The influence that the researcher's expectations can have on the outcome of a study, potentially biasing the results.
Floor Effect
Failure of a measure to detect a difference because it was too difficult.
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