When Exploratory Research Is Conducted to Try to Reduce the Number

question 39

Multiple Choice

When exploratory research is conducted to try to reduce the number of new product ideas for further consideration, it has the purpose of:

• A) screening alternatives.
• B) discovering new ideas.
• C) providing conclusive evidence.
• D) diagnosing a situation.

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Definitions:

Placebo

is a substance or treatment with no therapeutic effect given to a participant in a study as a control to test the efficacy of another treatment, or used to elicit a psychological benefit through the belief in the treatment.

Metronome

A device used by musicians that marks time at a selected rate by giving a regular tick sound.

Meat Powder

A substance made from dried and pulverized meat, used as nutritional supplement or in cooking.

Contingency View

A management approach suggesting that organizational effectiveness stems from fitting design and operational practices to contextual factors.