Which of the Following Is Not a Characteristic of Qualitative

question 34

Multiple Choice

Which of the following is not a characteristic of qualitative research?

• A) It focuses on capturing data through observations and words.
• B) It provides better understanding of a concept.
• C) It helps to crystallise a marketing problem.
• D) It answers questions of fact necessary to determine a particular course of action.

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Definitions:

Media Database

A comprehensive repository of media contacts and outlets, used by public relations professionals to streamline their outreach efforts.

Bloggers

Individuals who create and manage content on a blog, which can range from personal insights to informative or review-based articles.

Product Launches

The planned and coordinated effort to bring a new product to the market and make it available to consumers.

Social Buzz

The widespread talk or attention a topic receives on social media platforms, often driven by public interest or notable events.