Suppose That a Researcher Presents a Description of a Shopping

question 60

Multiple Choice

Suppose that a researcher presents a description of a shopping list to a respondent and asks for a characterisation of the purchaser. This is an example of a(n) :

• A) third-person technique.
• B) role-playing technique.
• C) thematic apperception test.
• D) experience survey.

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Definitions:

Market Development

A growth strategy that identifies and develops new market segments for current products, including geographic expansion or targeting new segments.

Diversification

A strategy in business and investment to spread risks and opportunities across different markets, products, or investments.

Cash Cow

A product, service, or business unit that generates a steady flow of profits with minimal investment.

Star

In the context of the Boston Consulting Group matrix, refers to a product or business unit with a high market growth rate and high market share, suggesting high potential.