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Concept testing is a mean for evaluating ideas, by providing a feel for merits prior to commitment for research and development.
Antecedent State
Psychological and physical conditions that exist before a specific behavior or decision, influencing the outcome of that behavior or decision.
Hedonic Reasons
Motivations based on the pursuit of pleasure, enjoyment, or aesthetic experiences.
Hedonic Reason
The pursuit of pleasure or emotional satisfaction in the consumption of goods or experiences, often guiding consumer behavior.
Antecedent State
The condition or state of an individual before encountering a specific situation or stimulus, which can affect their reactions or decisions.
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