Word Association Is Commonly Used to Test Potential Brand Names

question 2

True/False

Word association is commonly used to test potential brand names.

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Definitions:

Prejudiced Employer

An employer that treats potential or current workers unfairly based on personal prejudices that have nothing to do with how well they perform their jobs.

Wage Rate

the amount of money paid to an employee per unit of time (e.g., hourly, weekly) for their labor.

Disutility

Disutility refers to the dissatisfaction or disappointment that consumers experience from a particular good or service.

Minority Groups

Demographic groups that are smaller in number compared to other groups within a society, often categorized by ethnicity, race, religion, or sexual orientation, and potentially subject to differential treatment or discrimination.