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When a Bank in New South Wales Decides to Study

question 37

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When a bank in New South Wales decides to study the marketing activities of an innovative bank in New Zealand, in order to develop new ideas for product line expansion, this is an example of a(n) :


Definitions:

FAIS

Financial Accounting Information System (FAIS) is an information system that collects, processes, and stores financial data to provide key financial information to internal stakeholders.

CRM

Customer Relationship Management, a strategy and software that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle.

DSS

Stands for Decision Support System, which is a computerized program used to support determinations, judgments, and courses of action in an organization or a business.

Drill-down

The process of exploring detailed data by moving from high-level summaries to more detailed views, often used in reporting and data analysis.

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