What Is the Ideal Size of a Focus Group

question 43

Multiple Choice

What is the ideal size of a focus group?

• A) One-five
• B) Six-10
• C) 10-15
• D) 16-20

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Definitions:

Rational Decision Making

A process of making choices that are logically consistent and aim at maximizing an individual's self-interest.

Behavioral Economics

A field of economics that studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory.

Policymakers

Individuals or groups responsible for making decisions and crafting regulations or laws in various sectors, including government, organizations, or institutions.

Quirky Decisions

Unconventional or unexpected choices made by individuals or organizations that do not always align with mainstream expectations.