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Marketing Research Uses Comprehensive Set of Approaches (E

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Marketing research uses comprehensive set of approaches (e.g. surveys, interviews) that can help organisations to better meet important outcomes.


Definitions:

Heritability

A statistical measure that indicates how much of a trait's variation in a population can be attributed to genetic factors.

Genetic Contributions

The influence of genes passed from parents to offspring on an individual's traits and behaviors.

Intellectually Disabled

A term referring to individuals who have significant limitations in both intellectual functioning and in adaptive behavior.

Intelligence Score

A numerical expression of an individual's cognitive abilities, often obtained through IQ tests.

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