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In Strategy Implementation, Leadership Is the Ability to Influence People

question 11

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In strategy implementation, leadership is the ability to influence people to adopt the new behaviours needed.


Definitions:

Buying Criteria

The set of attributes or characteristics that consumers consider when deciding to purchase a product or service, such as price, quality, and brand reputation.

Resource-Based View

A strategic management approach focusing on leveraging a firm's internal resources and capabilities to gain competitive advantage.

Market-Based View

A strategic perspective that emphasizes the importance of external market positioning and competitive forces in determining firm success.

Firm-Level Success

A measure of a company's financial and market performance relative to its goals and competitors.

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