Scenario - Melissa Hill

question 120

Multiple Choice

Scenario - Melissa Hill
Melissa Hill, sales manager for One-Hit-Wonder Record Company, was trying to create a new strategy to turn around the declining record sales the company was facing. Melissa needed to find a way to find out what the customers really wanted, since One-Hit-Wonder didn't have accurate information like the competitors did. It was imperative that she find the correct strategy and information because the company was in financial trouble. The company's President wanted all employees to help find information and work as a team to develop better relationships that might help the company. He also stated that he wanted the company to remain an independent company. Melissa realized that through hard work and team efforts, the company could get back on its feet as soon as they got reliable information.
-Which of the following would be the best way for One-Hit-Wonder to decrease its uncertainty?

• A) To create boundary-spanning roles
• B) To eliminate interorganizational partnerships
• C) To merge with another company
• D) To create a joint venture
• E) None of these

---

Definitions:

Start-up Firms

A newly established company that is in the phase of developing and bringing to market a new product or service.

Going Public

The process by which a privately held company offers its shares to the public for the first time, through an initial public offering (IPO).

Market Value

The present rate at which a service or asset is available for sale or purchase in the open market.

Liquid Market

A market with a high level of trading activity, where assets can be bought or sold quickly without causing a significant change in their price.