All of the Following Are Factors in the External Environment

question 72

Multiple Choice

All of the following are factors in the external environment affecting marketing EXCEPT:

• A) marketing mix
• B) economic conditions
• C) technology
• D) political and legal factors
• E) competition

---

Definitions:

Geographic Segmentation

The practice of dividing a target market into segments based on geographic boundaries such as cities, states, or countries.

Education Segmentation

This process involves dividing the education market into distinct groups of learners with similar needs or characteristics for the purpose of providing tailored educational solutions.

Benefit Segmentation

A marketing strategy that groups consumers based on the specific benefits they seek from products, allowing for more targeted and effective marketing efforts.

Psychographic Segmentation

A marketing strategy that divides consumers into segments based on their lifestyle, personality traits, values, opinions, and interests.