Which of the Following Statements Best Describes the Typical Target

question 108

Multiple Choice

Which of the following statements best describes the typical target market?

• A) A target market will remain stable over time,including the same group of consumers.
• B) Target markets change over time as consumers drop in or out of the market,and as tastes change.
• C) Target markets are not strongly affected by changes in the external environment.
• D) Target markets only change when the features and benefits of the product offering change.
• E) Target markets cannot be specifically defined according to age,income,or location because these factors are continually changing

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Definitions:

Unique Experience

An event or situation that is distinctly individual and not shared by others or commonly encountered.

Death

The halting of all vital biological processes that keep an organism alive.

Predictable Changes

Alterations in a system or behavior that can be anticipated based on certain patterns, sequences, or known factors.

Dying Person

An individual who is at the end phase of life, approaching the end of their life span.